Amazon India signs MoU with Karnataka

Amazon India signs MoU with Karnataka State Rural Livelihood Promotion Society (KSRLPS) have signed a memorandum of understanding (MoU) to encourage the growth of women entrepreneurs in the state. Through this partnership, Amazon India will publish Sanjeevini-KSRLPS on its marketplace and expand the benefits of the ‘Saheli’ program, which trains and empowers thousands of rural women entrepreneurs in the state to go online and access a larger market for their goods. This partnership will help bring regional variety and distinctive items manufactured by over 30,000 rural women entrepreneurs and self-help groups (SHGs) affiliated with Sanjeevini-KSRLPS online and make them available to millions of Amazon shoppers across India.

The Amazon Saheli Program

Amazon Saheli, which was launched in 2017, is a platform that helps female entrepreneurs become successful Amazon. sellers. Amazon Saheli now collaborates with over 60 organizations, including the National Urban Livelihood Mission, SEWA, and Read India, to reach over 100,000 women entrepreneurs. Women small business owners, housewives, domestic servants, and artisans are currently included in the Saheli initiative. Over one lakh women-made products are available through the program, which includes clothes, jewellery, consumables, home décor, beauty, and literature, among other categories.

The signing of the Partnership

“One of the key priorities of our government is to establish a flourishing ecosystem for women entrepreneurs in Karnataka, especially from rural areas, and I would like to commend Amazon for their efforts and initiatives in this area,” CN Ashwath Narayan, Minister of Skill Development, Entrepreneurship and Livelihood, Government of Karnataka, said during the signing of the MoU. Our partnership with Amazon will help women entrepreneurs in Karnataka realize their aspirations while also supporting our capacity-building activities.”

“This affiliation with the Karnataka government is consistent with our aim to digitally enable 10 million MSMEs by 2025,” stated Sumit Sahay, Director, Selling Partner Services, Amazon India, highlighting the cooperation.

3 thoughts on “Amazon India signs MoU with Karnataka to make rural women entrepreneurs across the state”
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